Targeted media specialist with expertise in the interaction between traditional and new media; espousing optimized programs for clients that help them target critical buyers with maximum impact.
- Currently Director of Walmart.ca's National Online Vendor Solutions Team at Mediative - a Canadian leader in results-based digital advertising. Walmart.ca welcomes 1.2 million unique Canadian shoppers on an average weekly basis - the equivalent of the average foot traffic of fifty five Walmart stores each week, combined.
- Proven track record of delivering results above target & overachieving on KPI via a strong personal commitment to customer-facing approach & client/rep-relationship building
- Education & training specialist on new & evolving technologies for sales consultants & clients-alike
- Google AdWords Certified Professional, specializing in organic & paid representation strategies on search engines - particularly Google, MSN Bing & Yahoo - as well as social media strategy development / management
John S. Fanous